From how we source our material to how we give back and inspire our community!

It is our mission to help build a counter movement against mainstream practices of fast fashion that produce disposable trend items, and low quality & cheap fashion. We are stepping up to the challenges of tracing our supply chain to support environmentally responsible production right from raw material procurement to finished good production

We care deeply about how each product is made!

We care deeply about how each product is made and its exact impact on the environment. With each new product, we inch towards a more sustainable, transparent, future. In simple terms, Our products are made with love, and made to last, while causing minimal damage to the environment.

We’re committed to sourcing the most eco-friendly materials!

We use sustainable materials in our manufacturing process, such as organic cotton, recycled polyester and tencel. When selecting our fabrics, we place a lot of emphasis on how they are produced and their extent of environmental impact. All fabrics selected are ethically sourced and organic, and have a low environmental impact.

Organic Cotton

Organic Cotton is made sustainably and responsibly, so the planet feels just as good as you do while wearing it.

Recycled Polyester

Recycled Polyester takes discarded plastic bottles landfills and gives them a second life in your wardrobe


We also specialize in a range of plant based fabrics from bamboo & hemp to corn-starch & banana peel. We are constantly pursuing an endeavor to research and craft more sustainable fabrics, every day.

Recycled Cotton

Recycled cotton is a more sustainable alternative to both conventional and organic cotton. It reduces water and energy consumption, as well as help keep cotton clothes out of landfill

All our production is carried out in India!

We work exclusively with factories and suppliers, with whom we’ve built close relationships. All production is carried out in India. Not only does this enable us to recycle the waste laying on our streets and in our oceans, but also helps us reduce the cost, time and carbon footprint of such a process.

We believe in driving our sustainability efforts beyond the production cycle!

Our mission is to create the most environmentally friendly and socially responsible products possible, and to educate and inspire those around us to live and work for a sustainable tomorrow. Join us for a better tomorrow.

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